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Across the globe, 80,000 people are currently infected with the virus. Cases have been found in Austria, Croatia, Canada, Italy, Iran and beyond. AS Chinese consumers cut back on drinking and crates of wine remain stuck at Chinese customs, winemakers and distributors are watching stocks fall and inventory build.

China is one of the world’s largest luxury markets, accounting for 30% of LVMH (Moet & Chandon, Dom Perignon, Cloudy Bay) sales and 10% of Pernod Ricard (Campo Viejo, Jacob’s Creek) sales.

The slowing of the market means that global brands are stumbling. Torres, Spain’s leading wine and brandy company, is expecting a major hit, anticipating an 80% drop in sales this month, and a 50% fall in March.

Bordeaux wines, popular in the Asian market, saw a record low according to Liv-ex, falling 38.3% in the week ending February 13, down from 48.8% the previous week.

The fallout is felt strongly in Australia—a particularly rough blow in the wake of the recent apocalyptic fires. Vineyards were damaged, and those that were not, suffer from smoke taint (a fault found when smoke absorbs into the skin of the grape, imparting a smoky, chemical flavor to the fruit).

Australia exports $1.3 billion a year to China, accounting for 20% of the national crop. According to exporters, sales are down 90% across January and February alone. On this trajectory, millions could be lost over the year.

The mammoth China Food & Drinks Fair in Chengdu in March has been postponed. Designed to promote Chinese liquors and connect global producers and distributors, the show attracts 3,000 exhibitors and 300,000 buyers annually. TaoWine, TWC Chengdu Fine Wine Showcase, China International Alcoholic Drinks Expo (CIADE) and Sud de France Wine Roadshow have all been canceled. Shows scheduled for May and beyond are moving ahead, for now.

The effects of coronavirus are particularly evident at ports, where a lack of customs staff means imports have slowed to a trickle.

A third of all Chilean wine is exported to China. Since the outbreak, exports have slumped 50% to 60%, with Chile blaming the downfall on both a slow in orders and a holdup at the ports.

Before coronavirus, China admitted up to 350 containers of Chilean wine a day. Now, an average of 50 cases per day pass through customs. The remaining cases sit in the port, unsold and unconsumed. Even with the backlog at the ports, few cases are being sold.

Howard Park owner Jeff Burch expects the worst. Park told the August Margaret River Times, that “There is a backlog on the [Chinese] docks, with none of it moving. The pipeline is so full it is going to take another 12 months to work through once this thing settles down.”

Brands are now trying to reroute China-destined shipments via other countries on the continent.

Italy, one of the world’s largest wine markets, may face similar rumblings soon. As of Tuesday, 50,000 people in 11 towns are under quarantine.

Another cause of concern: on-premise and off-premise venues are at a standstill. The China Culinary Association reported a 100% drop in operating income across 78% of businesses, meaning food & beverage venues are paying rent, wages, and insurance, but no money is coming back in.

With less diners and drinkers heading out, brands are looking to increased delivery efforts to make up for lost revenue.

Deliveroo has seen volumes increase 60% in January, with a dramatic growth in February.

Other alcohol delivery companies have seen a 50% growth over the first two weeks of February, and 60% prior to that over the Chinese New Year period.

Hindering this growth is a lack of drivers?—many are scared to be in that close proximity with potentially contaminated strangers. With this issue, a new e-commerce term has been formed: contactless delivery. Couriers wear face masks and gloves, but never come in contact with the customer?—they simply pick up a receipt, drop a package and continue on their route.

冠狀病毒讓葡萄酒業很受傷

冠狀病毒席卷全球，導致葡萄酒銷售大幅下跌，主要葡萄酒生產商遭受重創。

目前，全球已有逾80,000人感染了這一病毒。在奧地利、克羅地亞、加拿大、意大利、伊朗等地區均發現了病例。中國消費者減少喝酒的同時，大量葡萄酒仍滯留在中國海關，酒莊和分銷商都在關注銷量下降和庫存增加。

中國是世界上最大的奢侈品市場之一，占LVMH集團銷售額的30%，該集團旗下包括酩悅—軒尼詩(Moet&Chandon)、唐培里儂香檳王(Dom Perignon)、云霧之灣(Cloudy Bay)等頂級葡萄酒品牌。保樂力加(Pernod Ricard)銷售額的10%來自中國市場，該集團擁有帝國田園(Campo Viejo)、杰西斯(Jacob's Creek)等知名葡萄酒品牌。

市場的放緩意味著這些國際品牌步履蹣跚。西班牙領先的葡萄酒生產商桃樂斯(Torres)預計將受到重創，2月銷售額將下降80%，3月下降50%。

倫敦國際葡萄酒交易所的數據顯示，在亞洲市場最受歡迎的波爾多葡萄酒交易額創下歷史新低，在截至2月13日的一周中下降了38.3%，低于前一周的48.8%。

在澳大利亞，人們更是強烈地感受到了這種后果。尤其經歷了最近的大火之后，冠狀病毒疫情又帶來沉重打擊。大火使大量葡萄園受到了破壞，沒有遭遇火災損毀的葡萄園則受到煙味的污染。

澳大利亞每年對中國的葡萄酒出口額達13億澳元，占該國總產量的20%。出口商稱，僅在1月和2月，銷售額就下降了90%，估計一年可能損失數百萬澳元。

受疫情影響，原定于3月在成都舉行的全國糖酒會已經被推遲。該展會旨在推廣中國白酒并匯集全球生產商和分銷商，每年吸引約3,000家參展商和300,000名買家。TaoWine精品酒店展、TWC君悅全球精品酒巡禮、中國國際酒業博覽會和法國南部葡萄酒路演等活動都不得不取消。從目前看來，定于5月及之后舉辦的活動仍在進展中。

冠狀病毒的影響在港口尤為明顯，海關人員的缺乏意味著進口速度已經放緩。

智利葡萄酒的1/3出口到中國。自疫情爆發以來，其對中國出口下降了50%至60%，智利將下降歸咎于訂單延緩和港口滯留。

在疫情發生之前，中國海關每天要接收多達350箱智利葡萄酒。現在，平均每天僅有50箱通關，其余的都滯留在港口，既無法出售，也沒有被消費。

豪園酒莊老板Jeff Burch做了最壞的預測，他告訴《八月瑪格麗特河時報》說：“ 貨物積壓在中國港口，沒有任何動靜。海關通道阻塞，即使恢復正常運轉，也需要一年的時間才能處理完。”

一些品牌則在嘗試改變路線，通過其他國家將貨物運往中國。

作為世界上最大的葡萄酒市場之一的意大利，可能很快也會面臨相似的困境。截至2月24日，已有11個城鎮的50,000人被隔離。

另一個令人擔憂的情況是，即飲和非即飲渠道均處于停頓狀態。中國烹飪協會報告稱，有78%的企業營業收入下降了100%，這意味著餐飲場所在沒有任何收入的情況下，還不得不支付租金、工資和保險。

隨著食客和飲酒者的減少，各品牌正尋求加大配送力度以彌補收入的下降。

1月份，外賣平臺Deliveroo的銷量增長了60%，而2月份更是急劇增長。

其他酒類配送公司在2月的前兩周增長了50%，在春節之前增長了60%。

阻礙這一增長的因素是司機的缺乏。許多人害怕與可能受到感染的陌生人近距離接觸，因此產生了一個新的電子商務術語——非接觸式交付。快遞員戴著口罩和手套，但不需要與客戶直接聯系，他們只是拿起收據，放下包裹，然后繼續前進。

稿件來源：Forbes

編譯：華夏酒報記者 徐菲遠