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In most years, en primeur would usually take place in mid-March, attracting thousands of wine professionals from across the globe. In December 2020, the authorities had planned for a similar date in 2021.

However, according to a recent communication sent to Bordeaux chateaux from the Union de Grands Crus de Bordeaux (UGCB), the event will now take place during the last week of April (26-29). 

In addition, the physical campaign could be cancelled outright, if conditions worsen.

“Being optimistic, we expect that European nations will emerge from lockdown in the following months - fingers crossed for a physical event in 2021,” said Matthieu Bordes, Directeur Général, Chateau Lagrange.

“But I'm also worried, as I'm not sure that many people will be willing to travel to Bordeaux in four months, if we have another lockdown in January. This is a real possibility.”

Bordes added that Bordeaux was prepared to organise a distanced, online campaign in 2021, using sampling services and zoom tastings.