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As the world bids farewell to a special and eventful 2022, ProWine Shanghai 2023 is set to return to the Shanghai New International Expo Center from November 8-10, 2023, the first time since the Covid-19 pandemic to reopen its doors to overseas exhibitors. 

On January 8, 2023, China removed quarantine requirements for inbound travelers and fully opened up its borders for international travel, which boosted industry confidence and global commerce.  The wine industry, though facing many challenges this year, stands ready to embrace great opportunities to recover and rebuild.

Numerous wine-producing regions and pavilions have confirmed their participation, great varity of French wine regions will be shown under the umbrella of Business France, Wines of Portugal will bring all Portuguese wine grapes to China, German wines will be onsite presented with a national pavilion by German Wine Institute, and wines from west coast of USA will be presented by California Wine Institute.  AXA Millésimes, the world's largest insurance group and the third largest international asset management group, has confirmed its participation with their French based wine selections to make its debut in Shanghai.  Cantine Sgarzi Luigi S.r.l, the official top 1 wine exporter to China in Italy in 2021, will also return to ProWine Shanghai 2023.  Glamorous overseas exhibitors join hands with burgeoning local counterparts to shine and sparkle at ProWine, andto grasp the attractive opportunities offered by China with open borders.

Wang Zuming, Deputy Secretary-General of the China Wine Distribution Association and Secretary-General of the Wine Professional Committee”explained: "The wine market in China has encountered great changes over the years, caused both by external factors and even more for its own reasons.  Thus, reshuffling the industry and market will be conducive to a healthy and stable growth in the future.  With the adjustment of China’s pandemic control policy comes the recovery of consumption.  China’s wine market is transitioning as the younger generations become mainstream consumers, thus ushering in a new trend of development.  With the rise of social media and short-video platforms, the mode of marketing is also set to change, embracing both challenges and opportunities.  ProWine Shanghai will also strive to build a professional platform for Chinese and overseas customers to conduct business and share information.”