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Tsingtao Brewery Enters Yellow Wine Market with 665 Million Yuan Full Acquisition of Jimo Yellow Wine 

Beer giants are accelerating their expansion into non-beer businesses. On May 7, Tsingtao Brewery Co., Ltd. (hereinafter referred to as "Tsingtao Brewery"), a leading domestic beer company, announced the completion of a 665 million RMB (including price adjustment period gains and losses) acquisition of 100% equity in Shandong Jimo Yellow Wine Factory Co., Ltd. This marks Tsingtao Brewery’s official entry into the yellow wine sector, deepening its diversified strategy through cross-category expansion and further broadening its non-beer business portfolio. 

According to the announcement, Tsingtao Brewery signed an Equity Transfer Agreement with Xinhuaijin Group Co., Ltd., Shandong Lujin Import & Export Group Co., Ltd., and Jimo Yellow Wine to acquire the latter’s full equity from the two original shareholders via cash payment. 

Established in 1949 and officially founded as Jimo County Yellow Wine Factory in 1980, Jimo Yellow Wine is one of China’s iconic traditional yellow wine brands. With a registered capital of 55 million RMB, Jimo Yellow Wine was previously 45.45% owned by Xinhuaijin Group and 54.55% by Lujin Group. In 2024, the company reported a main business revenue of 166.41 million RMB, a year-on-year increase of 13.5%, and a net profit of 30.47 million RMB, up 38.0% compared to the previous year. 

Tsingtao Brewery stated in the announcement that Jimo Yellow Wine operates in the same fermented beverage industry. The acquisition will enrich Tsingtao’s product portfolio, expand market channels, and offer consumers more diversified choices. The integration of brand promotion, sales networks, and existing market resources is expected to amplify the company’s market influence. 

Tsingtao Brewery emphasized that the seasonal sales cycles of "Jimo Laojiu" (Jimo Aged Yellow Wine) and its beer products could complement each other, creating a more competitive cross-category product lineup. This move aims to consolidate the company’s traditional market position while unlocking new growth opportunities and injecting fresh momentum into its development. 

Industry analysts noted that Tsingtao Brewery’s acquisition of Jimo Yellow Wine reflects a broader trend of leading alcohol companies diversifying into new segments, positioning it to build a "second growth curve." In April this year, major yellow wine producers such as Kuaijishan and Guyue Longshan announced price hikes for key products, drawing market attention to the premiumization of yellow wine. 

Tsingtao Brewery’s Q1 2025 financial report revealed an operating revenue of 10.446 billion RMB, a year-on-year increase of 2.91%, and a net profit attributable to shareholders of 1.710 billion RMB, up 7.08% year-on-year.